Anthem Blue Cross Blue Shield

Drawing on extensive company archives, this first complete history of the Blue Cross and Blue Shield system tells the story of America's largest and oldest health care insurer, from its beginnings in the 1930s to the turbulent 1990s. Often regarded as uniquely American because of its grass-roots organization, the Blue Cross and Blue Shield system is a network of independent, locally operated insurance companies whose growth has fluctuated with broader economic, social, and political changes and with the national search for cost-effective health care.

Focusing on critical elements of portal implementations, "Proven Portals" combines design principles with a series of in-depth case studies exploring how innovative enterprises, from NASA and Johnson Controls to CARE Canada and Empire Blue Cross Blue Shield, have successfully deployed portal technologies to reap significant rewards.

Anthem (insurance) - Anthem was an insurance company which began in the 1980s as a spin-off of the group insurance operations of American General Insurance. From its move to a publicly-traded company in 2001 until its final merger in 2004, it merged the Blue Cross Blue Shield organizations of several states to achieve economy of scale, converting them in the process from non-profit to for-profit status.

Blue Cross and Blue Shield Association - The Blue Cross and Blue Shield Association is the national trade organization that links 40 independent regional health insurance companies in the United States (including Puerto Rico) and Canada. Based in Chicago, Illinois, it was formed in the 1982 merger of the Blue Cross Association and the National Association of Blue Shield Plans.

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